Encyclopedia

Hidden Advertising


"Hidden advertising" means the verbal or visual presentation of goods, services, names, trademarks, or the activities of producers of goods or services carried out by the broadcaster for advertising purposes and capable of misleading the public as to its nature. Such presentation is considered intentional, in particular when it is provided in exchange for remuneration or any other similar satisfaction.

Source: DIRECTIVE 89/552/EEC OF THE COUNCIL OF THE EUROPEAN COMMUNITIES

"ON THE COORDINATION OF CERTAIN LEGISLATIVE, REGULATORY AND ADMINISTRATIVE PROVISIONS LAYING DOWN RULES ESTABLISHED BY THE MEMBER STATES IN THE FIELD OF TELEVISION BROADCASTING" [rus., eng.]

(Adopted in Luxembourg on 03.10.1989)

Морфология

Род

Понятие «реклама скрытая» женского рода.

Склонение и число

Падеж Единственное число Множественное число
Р рекламы скрытой реклам скрытых
Д рекламе скрытой рекламам скрытым
В рекламу скрытую рекламы скрытые
Т рекламой скрытой рекламами скрытыми
П рекламе скрытой рекламах скрытых
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