Encyclopedia

Political Advertising


political advertising - dissemination of information (announcements, appeals, video and audio clips, etc.) by participants in the electoral process through mass media about electoral associations, electoral blocs, candidates for deputies using means and methods that distinguish advertising materials from other types and genres of information (predominance of emotional impact over semantic content, eye-catching nature, brevity, emphasis on the dominant advantage of the advertised object) and recognized as characteristics of advertising by federal legislation and media practice, with the aim of forming public opinion in favor of electoral associations, electoral blocs, and candidates for deputies;

Source: Order of the Central Election Commission of Russia dated 20.09.1995 No. 18/149-II "On Instructions regarding the procedure for allocating airtime on channels of state television and radio companies to electoral associations, electoral blocs, candidates for deputies of the State Duma of the Federal Assembly of the Russian Federation, and the publication of pre-election agitation materials in periodical printed publications with state participation"

Морфология

Род

Понятие «политическая реклама» женского рода.

Склонение и число

Падеж Единственное число Множественное число
Р политической рекламы политических реклам
Д политической рекламе политическим рекламам
В политическую рекламу политические рекламы
Т политической рекламой политическими рекламами
П политической рекламе политических рекламах
Laws with commentary

Codes and federal laws